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Research reports

Global Market Research 2022

The Global Market Research 2022 report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 19, 2022
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Citation

B.V., E. (2022a, September 19). Global Market Research 2022. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/global-market-research-2022


Research reports

Global Market Research 2021

The 2021 Global Market Research report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 20, 2021
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Citation

B.V., E. (2021a, September 20). Global Market Research 2021. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/global-market-research-2021


Webinars

The opportunity for UX research

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers,...

Catalogue: Webinars 2020
Author: Michaela Mora
Company: Relevant Insights
December 8, 2020
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Citation

Mora, M. (2020a, December 08). The opportunity for UX research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-opportunity-for-ux-research


Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai


Webinars

Customer experience: Where it's been and where it's heading

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely...

Catalogue: Webinars 2020
Author: Bruce Temkin
Company: Qualtrics XM Institute
October 29, 2020
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Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading


Videos

Aha to Haha? Humour, insight and the films of M Night Shyamalan

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts...

Catalogue: Insights Festival 2020
Author: Anthony Tasgal
September 16, 2020
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Citation

Tasgal, A. (2020a, September 16). Aha to Haha? Humour, insight and the films of M Night Shyamalan. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/aha-to-haha-


Research reports

Country Market Research Report 2020: Australia

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Country Market Research Report 2020: Australia. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/country-market-research-report-2020---australia


Research reports

Country Market Research Report 2020: Kenya

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Country Market Research Report 2020: Kenya. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/country-market-research-report-2020---kenya


Research reports

Country Market Research Report 2020: Thailand

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Country Market Research Report 2020: Thailand. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/country-market-research-report-2020---thailand