Resources Library by ANA

The effects of panel recruitment and management on research results

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006.The underlying methodology and the outcomes of the study will be presented. However, more important are the learnings...

Catalogue: Panel Research 2006

Authors: Pieter Willems, Robert van Ossenbruggen, Ted Vonk

Company: KANTAR TNS Malaysia

October 8, 2006

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006

Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Company: Moskowitz Jacobs Inc.

March 19, 2006

Demystifying China

China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier.The presentation seeks to demystify China for marketers by providing a life value...

Catalogue: Consumer Insights 2005

Authors: Duncan Falzon, Sanjeev Bhatt

Company: KANTAR TNS Malaysia

November 15, 2005

Online fights back!

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...

Catalogue: Congress 2005: Making A Difference

Authors: Richard Thornton, Tony Hufflett

September 21, 2005

Managing corporate brands successfully

While Corporate Reputation Management has grown in importance, it is generally agreed there are no adequate instruments to measure the strength of the corporate brand. This presentation introduces a perception-oriented measurement approach and...

Catalogue: Congress 2005: Making A Difference

Authors: Oliver Hupp, Siegfried Högl

Company: GfK

September 21, 2005

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference

Authors: Jenny Dawkins, Brian Gosschalk

Company: Ipsos MRBI

September 21, 2005

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Mads Stenbjerre, Jens N. Laugesen

April 17, 2005

Segment optimization

A cornerstone of marketing theory is that segmentation can play a crucial role in any marketing strategy. The purpose of this paper is to offer an approach that integrates the subjective and objective aspects of segmenting markets to enable the...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Douglas MacLachlan, Michael Mulhern

October 10, 2004

How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?

Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest. The objective of this paper is to compare the predictive validity of five methods. A two-step methodology is used.First, using the Delphi...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Daniel Ray, David Gotteland, Vanessa Casacci

October 10, 2004