Demystifying China
Abstract:
China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier. The presentation seeks to demystify China for marketers by providing a life value mosaic. Key learnings include which cities marketers should target for their brands in China; and what tailored messaging marketers can follow for maximum marketing return on investment. Results are based on the China TGI-(CMMS) survey data from 28 cities in China in 2004.
This could also be of interest:
Research Papers
Selling Insight through Live Commerce in China
Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
September 29, 2023
Research Papers
Research methodologies in China
Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009
Research Papers
Automotive dealerships in China
Catalogue: Automotive 2008
Authors: Thorsten Amann, Klaus Paur
Companies: KANTAR TNS Malaysia, KPMG
March 3, 2008
