The effects of panel recruitment and management on research results

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Abstract:

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006. The underlying methodology and the outcomes of the study will be presented. However, more important are the learnings and recommendations for buyers of online panel samples as well as for suppliers of online panels.

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