Resources Library by ANA

Understanding, measuring and using brand equity

This paper reports on the results of a development program aimed at using survey research data to place a financially related value on the consumer based equity of brand images and associations. We will document the empirically derived theories...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Paul Dyson, Andy Farr, Nigel Hollis

Company: KANTAR TNS Malaysia

June 15, 1996

Opening markets and opening relationships in market research

In order to develop and implement effective marketing strategies, Western companies entering the East European countries should be well acquainted with the in-depth social and cultural processes that are taking place in these societies and how the...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Simeon Jelev, Kevin Duffey

Company: MAP Marketing Research Ltd.

September 1, 1995

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995

Authors: Henk Van Zurksum, Suzan Ekelenkamp

Company: GfK

July 1, 1995

Economic values and attitudes to the economic reform of Lithuanian people

The paper is divided in two parts. The first part discusses the estimations of the economic and social consequences of the transformation process in the Central and East Europe given by the residents of that region. Majority of the region's...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Rasa Alisauskiene, Rita Bajaruniene

Company: Baltic Surveys

June 15, 1993

Modelling implicit dynamics

In order to bring system and discipline, without losing depth and sensitivity, into both data gathering and data interpretation of qualitative research, a holistic implicit model was developed. This Model is based upon a socio-biological and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: J. PauI Heylen

June 15, 1990

Analysing panel data with the help of a PC-express application

After six months of development GfK launched a product based on the software package pcExpress with full integration of its GfK-experiences concerning data structure and reliability in operation. Above all the language EXPRESS, which is very closely...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Rainer Ostermeyer

Company: GfK

June 15, 1988

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

The paper describes the development, the structure and the possible contributions of a Data Bank identifying and and characterising in a lot of details numerous Local/Micromarkets. More than 200 autonomous polarisation markets have been defined...

Catalogue: Seminar 1988: Research For Financial Services

Author: Jean Quatresooz

June 15, 1988

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1988

PC inf+act

Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1987