PC inf+act

Date of publication: June 15, 1987

Company: Nielsen

Abstract:

Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and analysis possibilities based on main- frame technology. Continued changes in technology and the advent of the personal computer, plus changes in data availability at a broadening user base have led Nielsen to develop a PC version of the system. PC Inf*Act is a powerful marketing tool that has been devised by marketing people and can be used on IBM PC or compatibles. It brings marketing analysis to the desk top.

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