PC inf+act
Abstract:
Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and analysis possibilities based on main- frame technology. Continued changes in technology and the advent of the personal computer, plus changes in data availability at a broadening user base have led Nielsen to develop a PC version of the system. PC Inf*Act is a powerful marketing tool that has been devised by marketing people and can be used on IBM PC or compatibles. It brings marketing analysis to the desk top.
This could also be of interest:
Research Papers
INF*ACT workstation
Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1988
Research Papers
Steirerbrau information system
Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Gerhard Valeskini, Johannes Rupp
June 15, 1992
Research Papers
Keyboard and pen PC
Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997
