Abstract:

After six months of development GfK launched a product based on the software package pcExpress with full integration of its GfK-experiences concerning data structure and reliability in operation. Above all the language EXPRESS, which is very closely guided along marketing demands, does not leave anything else to wish. EXPRESS has all possibilities to realise modern software design and the whole product offers reliable support for potential new PC technologies. For the user this GfK application presents not only routines for regular automatic input of new period data of the institutes but also extensive possibilities for flexible set-up of charts and a lot of features for data analysis and graphic representation as well as the chance to integrate user's own company's data into the analysis process.