Resources Library by ANA

Adapting products to preference profiles

Some people may think that developing a segmentation model is plain and simple. This paper shows that there are a lot of choices and options, and not all of them are obvious. What should be the main focus of the model, what sort of data collection...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Harald Djupvik, Svein Roar Hult, Jon Martin Denstadli

June 15, 1996

Meaningful rather than measurable customer satisfaction

This paper describes the actionability of a range of Customer Satisfaction measurement techniques which have been developed specifically to provide data which can genuinely sustain quality of service improvement programmes.

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: David Jamieson

Company: KANTAR TNS Malaysia

March 1, 1996

Sampling

The Research Department of Radio Slovenia has, after twenty years of continuous research into radio listening, stated that the daily amount of radio listening has drastically dropped over the past year. The paper deals with the process of carefully...

Catalogue: Radio Research Symposium 1995

Author: Vida Srot

July 1, 1995

Quantity and quality

Broadcasters around the world face similar challenges: how to determine who is listening to their broadcasts, what type of programming appeals to listeners, and how to make their audience share grow. In the United States, an estimated 99.6 million...

Catalogue: Radio Research Symposium 1995

Authors: Rebecca L. Wettemann, Donna M. Vincent

July 1, 1995

Good quality for better quantity

Structured and systematic monitoring of the competition is increasingly becoming a key means of assuring a company's success. While the collection and processing of relevant data is still relatively easy, analysis and interpretation of relevant...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Author: Holger Paulsen

June 1, 1995

Multimedia CATI/CAPI

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI process. Computer-assisted personal interviewing...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Matthias Thomae

Companies: Burke, Inc.,

January 1, 1995

Quality through technology

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance. Traditional ideas of interviewer quality analysis are considered, and a new approach is proposed, which is...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Jon Hulbert

January 1, 1995

IT as a strategy to manage the process of quantitative research

In this paper the process of large-scale quantitative research is examined with the aim of finding ways to reduce costs and improve quality. The paper focuses on the role IT plays in fieldwork preparation, fieldwork management, data collection and...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Niels J. Grommé

Company: NIPO

January 1, 1995

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Stephen P. Needel

January 1, 1995