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Meaningful rather than measurable customer satisfaction

Date of publication: March 1, 1996

Catalogue: MENAP Forum 1996: Pressure On Profit

Company:

Author: David Jamieson

Abstract:

This paper describes the actionability of a range of Customer Satisfaction measurement techniques which have been developed specifically to provide data which can genuinely sustain quality of service improvement programmes.

David Jamieson

Author

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Research Papers

Customer satisfaction research

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Webster Kehr

 

September 8, 1991

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Citation

Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-research


Research Papers

Customer satisfaction research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Christian Hothum, Susanne Spintig

 

September 1, 1998

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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-research-


Research Papers

Beyond customer satisfaction

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Ian Jarvis, Joachim Scharioth

Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 8, 1991

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Citation

Jarvis and Scharioth (1991a, September 08). Beyond customer satisfaction . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beyond-customer-satisfaction-


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Citation

Jamieson, D. (1996a, March 01). Meaningful rather than measurable customer satisfaction. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beyond-customer-satisfaction-