Resources Library by ANA

Qualitative research in Brazil (Portuguese)

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Vera Lígia Pompeu de Toledo, Marilene Guilares da Silva Pottes

May 5, 1991

Qualitative research in Brazil

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Marilene Guilares da Silva Pottes, Vera Lígia Pompeu de Toledo

May 5, 1991

SURVEYOR

Computers for Marketing Corporation, CfMC, a leading supplier of software to the marketing and survey research community both in Europe and the U.S., has recently developed a personal computer based tool kit designed for the research analyst and the...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Leif Gjestland

Company: Computers for Marketing Corporation (CfMC)

June 15, 1990

High technology data collection for testing and measurement

This paper describes high technology data collection systems in consumer marketing research and their relationship to the more traditional methodologies and techniques. A brief background and history of data collection technology used in research is...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Laurence N. Gold

June 15, 1990

Electronic single source consumer panels

During the past decade, electronic measurement has clearly demonstrated its ability to satisfy the growing information needs of the advertising industry in the United States. The growing array of innovative electronic consumer data collection devices...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: William F. Mckenna

June 15, 1988

Sales components as functions of advertising

In France, the new product sales forecasting activity has progressively left the area of measurements done in a real environment in favour of simulated test: those tests are usually cheaper, shorter and much more confidential. The main purpose of...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Alain Pioche

Company: Nielsen

June 15, 1988

Estimating cognitive structure from qualitative data

The paper describes a method which estimates consumers' cognitive structure with regard to a certain product class from qualitative data, l.e. data In the form of raw text. The raw text is first translated to a series of cognitive categories by means...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Klaus G. Grunert

October 26, 1987

The validity and efficiency of data collection using screen interviews compared with telephone research

This paper describes the results of a methodological test conducted by NOW Research, on behalf of British Telecom - PRESTEL. The purpose of the research was to assess the validity and efficiency of collecting market research data through the medium...

Catalogue: ESOMAR Congress 1987

Authors: David Baker, Cliff Holmes

September 1, 1987

Computer assisted interviewing in a face to face situation

After the introduction of CATI and other computerised data collection methods, personal interviewing became somewhat neglected and, consequently, was believed to be less efficient. With computer assisted interviewing in a face-to-face situation,...

Catalogue: ESOMAR Congress 1987

Authors: Robbert D. W. Baden, Elzo M. Boerema, Emiel P. M. Bon

Company: NIPO

September 1, 1987