Abstract:

Computers for Marketing Corporation, CfMC, a leading supplier of software to the marketing and survey research community both in Europe and the U.S., has recently developed a personal computer based tool kit designed for the research analyst and the marketing consultant, called SURVEYOR. SURVEYOR is derived from the most widely used system for data collection in the U.S., SURVENT, and one of the leading tabulation systems now available on PC - MENTOR. These systems are now fully introduced and supported throughout the European marketplace. A step-by-step demonstration will emphasise the completeness of this tool kit and the systematic way technology can now be used by any research analyst or consultant in collecting and analysing data without a great depth of computer expertise or training.