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Qualitative research in Brazil

Date of publication: May 5, 1991

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Marilene Guilares da Silva Pottes, Vera Lígia Pompeu de Toledo

Abstract:

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Marilene Guilares da Silva Pottes

Author

This is a long description of some author details.

Vera Lígia Pompeu de Toledo

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Pottes and Pompeu de Toledo (1991a, May 05). Qualitative research in Brazil. ANA - ESOMAR. Retrieved November 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-in-brazil