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Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/decoding-medical-advertising
Sammon, W. L. (1985a, February 27). Assessing the competition. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/assessing-the-competition
Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader
Köpl and Bögel (1985a, February 27). Competitor analysis by patient monitoring. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitor-analysis-by-patient-monitoring
Erickson, T. J. (1985a, February 27). The use of competitive analysis in R&D planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-competitive-analysis-in-r-d-planning
Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-
Barton, P. (1984a, June 15). MediLink. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/medilink
Thomas and Bowditch (1984a, January 25). Micro networks. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/micro-networks
Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive