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Micro networks

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Hilary Thomas, Alan J. Bowditch

Abstract:

The developments in micro networks have already begun to have an effect on the communication of information between the pharmaceutical industry and the medical profession. However the links between the different groups of the medical profession e.g. hospital doctors, GPs and pharmacists have only recently began to show signs of the potential which has been outlined in this paper. The next step will be a micro network which links not only those groups mentioned but the general public too.

Hilary Thomas

Author

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Alan J. Bowditch

Author

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Thomas and Bowditch (1984a, January 25). Micro networks. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-rise-of-micro-multinationals