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Pharmaceutical industry competitor analysis

Date of publication: February 27, 1985

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

Abstract:

The key to change in the pharmaceutical industry is technology and new drug introductions versus exposure to generic competition. The net effect equals the critical stock selection criterion for pharmaceutical investing.

Christina Heuer

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Case Studies

In-depth pharmaceutical competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: William Hall

 

February 27, 1985

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Citation

Hall, W. (1985a, February 27). In-depth pharmaceutical competitor analysis. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/in-depth-pharmaceutical-competitor-analysis


Research Papers

Competitor analysis

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Stewart Fairbairn

 

February 27, 1985

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Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/competitor-analysis-


Research Papers

Competitor analysis by patient monitoring

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Authors: Ingrid Köpl, Gerd Bögel

Company: Marplan Forschungsgesellschaft mbH

February 27, 1985

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Citation

Köpl and Bögel (1985a, February 27). Competitor analysis by patient monitoring. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/competitor-analysis-by-patient-monitoring


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Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/competitor-analysis-by-patient-monitoring