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Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Research papers

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
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Citation

Troch, T. (2016a, September 22). Enter the experience economy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy-8868


Research papers

Impact

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Tom De Ruyck
Company: InSites Consulting
May 19, 2016
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Citation

De Ruyck, T. (2016a, May 19). Impact. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/impact


Research papers

The changing role of money

It's a Brave New World for financial services. Managing and moving money should be a right, not a privilege. That's one of the hallmarks of PayPal's inclusive and progressive vision. To help us bring this vision to life, PayPal partnered with...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
November 18, 2015
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Citation

Jenkinson and Cook (2015a, November 18). The changing role of money. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-changing-role-of-money


Research papers

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
October 1, 2015
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Citation

Collings, E. (2015a, October 01). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020


Research papers

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Jain, Raman and Joshy (2015a, October 01). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations-8582


Research papers

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
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Citation

Jamieson, Miller and Crockett (2015a, October 01). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions-8584


Research papers

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles
Company: Ipsos MRBI
June 15, 2015
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Citation

Romano , Páez and Balbuena Robles (2015a, June 15). It's time for Latin America to join the breakthrough innovation carnival parade! . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/it-s-time-for-latin-america-to-join-the-breakthrough-innovation-carnival-parade-


Research papers

Innovation inspiration from the World Without Web (wWw)

Digital disruption has become the driving force behind innovation, enabling the creation, delivery and support of products and services in a cheaper, quicker and more convenient manner, radically changing both business and society. Although similarly...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage
Companies: ORC International Ltd, Toluna
June 15, 2015
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Citation

Tan et al. (2015a, June 15). Innovation inspiration from the World Without Web (wWw). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/innovation-inspiration-from-the-world-without-web-www--8465