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Leveraging qualitative for indigenous innovations

Date of publication: October 1, 2015

Catalogue: Congress 2015: Revelations

Company: KANTAR TNS Malaysia

Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy

Abstract:

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work. During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them to modern contexts at the early stage of the innovation journey, based on work done in partnership with PepsiCo Foods (India) Consumer Insights.

Ruchira Jain

Author

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Shivkumar Raman

Author

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Irene Joshy

Author

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Videos

Leveraging qualitative for indigenous innovations

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Company: KANTAR TNS Malaysia

June 15, 2015

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Citation

Jain, Joshy and Shivakumar (2015a, June 15). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations


Research Papers

The essence of aroma

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Manjunath Desai, Geeta R. Lobo

Company: GfK

May 13, 2014

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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-essence-of-aroma


Research Papers

Take me home, country roads!

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian

Companies: PepsiCo, Kantar

September 8, 2019

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Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/take-me-home-country-roads-


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Citation

Jain, Raman and Joshy (2015a, October 01). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/take-me-home-country-roads-