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Todd, J. A. (1978a, December 01). The use of survey data in the decision making process. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-use-of-survey-data-in-the-decision-making-process
Büttner and Von Rónai-Horváth (1978a, September 01). Quality versus quantity . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/quality-versus-quantity-
Von Rónai-Horváth and Büttner (1978a, September 01). Quality versus quantity (German). ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/quality-versus-quantity-german-
Blackston and Lunn (1978a, September 01). An assessment of micro-behavioural modelling and its cost effectiveness. ANA - ESOMAR. Retrieved June 21, 2024, from
Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects
Boss and Douglas (1977a, November 01). Protocol analysis. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/protocol-analysis
Hoványi, G. (1977a, August 28). Marketing model for decision making in strategic planning . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/marketing-model-for-decision-making-in-strategic-planning-
Flack, M. (1977a, August 28). Research for financial and investment marketing decisions. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/research-for-financial-and-investment-marketing-decisions
Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved June 21, 2024, from