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Lafrance, Deschênes and Flynn (2008a, June 15). Regional adaptation of multinationals . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/regional-adaptation-of-multinationals-
Bakken, D. G. (2008a, March 03). Car talk. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/car-talk
Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-
Magaw and Melanson (2006a, October 08). Measuring word of mouth. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-word-of-mouth
Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/going-for-gold
Berry and Wragg (2005a, September 21). Harnessing the grapevine. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/harnessing-the-grapevine
Pincott, G. (2005a, February 27). Caught in the web. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/caught-in-the-web-6568
Carey, R. (2005a, January 30). Exponential purchase power. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/exponential-purchase-power
Rao, M. (1994a, June 15). The mismeasure of satisfaction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-mismeasure-of-satisfaction