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Going for gold

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Authors: Claire Spencer, Mike Lee

Abstract:

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Claire Spencer

Author

This is a long description of some author details.

Mike Lee

Author

This is a long description of some author details.

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Citation

Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/going-for-gold