Back

Going for gold

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Authors: Claire Spencer, Mike Lee

Abstract:

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Claire Spencer

Author

This is a long description of some author details.

Mike Lee

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The people and gold

Catalogue: Seminar 1971: Multi-Country Research

Author: M. Haines

 

June 15, 1971

×

Citation

Haines, M. (1971a, June 15). The people and gold. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-people-and-gold


Research Papers

The potential for gold jewellery in the Middle East

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: George V. Vassiliou, Rosemary Taylor

Company: MEMRB

June 15, 1986

×

Citation

Vassiliou and Taylor (1986a, June 15). The potential for gold jewellery in the Middle East. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-potential-for-gold-jewellery-in-the-middle-east


Research Reports

Qualitative research on three commercials for Gold Blend

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 21, 1973

×

Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend