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Going for gold

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Authors: Claire Spencer, Mike Lee

Abstract:

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Claire Spencer

Author

This is a long description of some author details.

Mike Lee

Author

This is a long description of some author details.

Research Papers

Myth or reality?

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Mark G. J. Hodson, Robert Falconer

 

June 15, 1993

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Citation

Hodson and Falconer (1993a, June 15). Myth or reality?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/myth-or-reality-


Research Papers

BUSADS

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Carole Lehman, Catherine Dekker

 

June 15, 1994

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Citation

Lehman and Dekker (1994a, June 15). BUSADS. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/busads


Research Papers

Love and trust underground

Catalogue: Congress 2017: Visionary

Authors: Nicola Barrett, Robert Ellis

Company: COG Research Ltd.

September 3, 2017

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Citation

Barrett and Ellis (2017a, September 03). Love and trust underground. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/love-and-trust-underground


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Citation

Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/love-and-trust-underground