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Research papers
The future of work
Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobile Internet means we are no longer tied to our desks to access...
Catalogue: Congress 2009: Leading The Way
Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski
Company: Truth
September 22, 2009
Magazines
Revue Française du Marketing (Julliet 2009)
Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2009
Magazines
Revue Française du Marketing (Mai 2009)
Ce numéro est dédié au secteur largement défini des télécommunications et du multimédia. Il est l'occasion de traiter plusieurs thèmes essentiels et de fairese rencontrer les points de vue croisés d'experts et de praticiens...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2009
Magazines
Research World (February 2009)
Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...
Catalogue: Research World 2009
Author: ESOMAR B.V.
February 1, 2009
Magazines
Revue Française du Marketing (Décembre 2008)
Avec l'avènement du Web 2.0, chercheurs et praticiens sont unanimes pour affirmerque les études de marché on-line sont en train de connaître un profondrenouvellement tant sur le plan des outils utilisés que sur celui...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2008
Research papers
Me, myself and I
The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe
Companies: InSites Consulting, Viacom International Media Networks
November 20, 2008
Research papers
Mapping the emerging digital frontier
Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...
Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008
Research papers
