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Research papers

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Chenyang Li, Wander Meijer
Company: GlobeScan Incorporated
May 13, 2018
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Citation

Li and Meijer (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue


Videos

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Wander Meijer, Chenyang Li
Company: GlobeScan Incorporated
May 13, 2018
×

Citation

Meijer and Li (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue-9286


Research papers

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Tim Love
May 11, 2004
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Citation

Love, T. (2004a, May 11). Think like the sun. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/think-like-the-sun