Think like the sun

Date of publication: May 11, 2004

Author: Tim Love

Abstract:

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by information, the way it is received and transmitted has an effect on consumers' perception of their ecology. This has enormous implications for the success or failure of brands, companies and the sustainability of the planet.

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