Back

Think like the sun

Date of publication: May 11, 2004

Catalogue: ESOMAR Responsible Marketing 2004

Author: Tim Love

Abstract:

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by information, the way it is received and transmitted has an effect on consumers' perception of their ecology. This has enormous implications for the success or failure of brands, companies and the sustainability of the planet.

Tim Love

Author

This is a long description of some author details.

This could also be of interest:

Videos

Think big

Catalogue: Congress 2013: Think Big

Authors: John Kearon, Milka Karaagaçli, John Hackett, Crawford Hollingworth, Florian Bauer

 

June 15, 2013

×

Citation

Kearon, Karaagaçli, Hackett, Hollingworth and Bauer (2013a, June 15). Think big. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/think-big


Research Papers

Horse and carriage, moonlight and roses, sun and surf?

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Peter Cooper, Neil Sharman, John S. Pawle

Company: QRi Consulting Ltd.

June 19, 2003

×

Citation

Cooper, Sharman and Pawle (2003a, June 19). Horse and carriage, moonlight and roses, sun and surf? . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/horse-and-carriage-moonlight-and-roses-sun-and-surf-


Research Reports

Think-tank in desired images of boots

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 29, 1975

×

Citation

, C. (1975a, September 29). Think-tank in desired images of boots. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Love, T. (2004a, May 11). Think like the sun. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots