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Think like the sun

Date of publication: May 11, 2004

Catalogue: ESOMAR Responsible Marketing 2004

Author: Tim Love

Abstract:

Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by information, the way it is received and transmitted has an effect on consumers' perception of their ecology. This has enormous implications for the success or failure of brands, companies and the sustainability of the planet.

Tim Love

Author

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Love, T. (2004a, May 11). Think like the sun. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots