Resources Library by ANA

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018

Authors: Nick Leon, Mark Manning

September 23, 2018

Modern killer disease uncovered

It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Nico Jaspers, Wander Meijer

Company: Dalia Research

June 15, 2015

Research World (May-June 2015)

German auto engineering, Swiss chocolate, French perfume - this month's issue looks at which countries are in the Top 20 of the 'made in' index and why. Which are the world's most valuable brands? How much do consumers really care where a product is...

Catalogue: Research World 2015

Author: ESOMAR B.V.

June 15, 2015

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?

Authors: Massimo Cealti, Nicolas Siega

September 10, 2014

Global Market Research 2014

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 8, 2014

Latin America inside out (Spanish)

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Marita Carballo, Constanza Cilley

June 15, 2014

Smartphone penetration and technology adoption in global comparison

From a global perspective online penetration rates vary significantly. However, due to the increase in penetration of connected devices (especially smartphones and tablets) all countries globally have seen a strong uplift in online access over the...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Ingo Knuth, Thomas Park

June 15, 2014

Heineken goes mobile in emerging markets (Spanish)

Heineken, one of the world’s largest beer brands, has deep roots in Africa, Algeria, Egypt, Tunisia and The Middle East. In traditional markets like North America and Western Europe, growth rates are stagnant. Emerging markets, like Africa and...

Catalogue: Latin America 2014: Accelerating Growth

Author: Miguel Ramos

Company: Forsta

June 15, 2014

Heineken goes mobile in emerging markets

Heineken, one of the world’s largest beer brands, has deep roots in Africa, Algeria, Egypt, Tunisia and The Middle East. In traditional markets like North America and Western Europe, growth rates are stagnant. Emerging markets, like Africa and...

Catalogue: Latin America 2014: Accelerating Growth

Author: Miguel Ramos

Company: Forsta

April 4, 2014