Global Market Research 2014

Date of publication: September 8, 2014

Author: ESOMAR B.V.

Abstract:

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and explores how the research market continues to expand. Global Market Research 2014 includes: - Market research turnover and growth data for 81 countries - Regional profiles of Europe, North America, Asia Pacific, Latin America, Africa and the Middle East - Detailed country-level breakdowns of research spend by: Research method, Research design, Client type, Project type - A review of the Top 25 research companies, and key financials for the Top 10 - Expert interviews on trends & developments in Africa and Latin America, and views on the next big opportunities. - A review of merger and acquisitions, key people moves, client wins and other industry news.


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