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Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 16, 2020
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Citation

Wheatley, Dominguez and Beale (2020a, September 16). The fast fringe quiz. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-fast-fringe-quiz


Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19


Research papers

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 15, 2020
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Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 15). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you--11579


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Crispin Beale, Patricia Dominguez, Alexander Wheatley
September 15, 2020
×

Citation

Beale, Dominguez and Wheatley (2020a, September 15). The fast fringe quiz. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-fast-fringe-quiz-11554


Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
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Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-connect-introduction


Videos

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
×

Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you-


Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020
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Citation

Baker, Briggs and Jordan (2020a, September 09). The (still) unfulfilled promise of secondary data. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-still-unfulfilled-promise-of-secondary-data


Research reports

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
August 12, 2020
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Citation

B.V., E. (2020a, August 12). A guide to certifying to ISO 20252 for Market Research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-guide-to-certifying-to-iso-20252-for-market-research-11476


Webinars

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin
Company: ZappiStore
July 8, 2020
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Citation

Henning, Johnson and Canin (2020a, July 08). Theory and back again: A researcher's tale. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/theory-and-back-again-a-researcher-s-tale