Resources Library by ANA

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Cassandra Thomas-Smith, Greg Barnett

October 21, 2010

Looking for the fire not the smoke

Maybe the biggest 'buzz' in marketing currently is buzz itself. While advances in social media have made it the hot topic, why do some marketing ideas ignite and spread whilst others fizzle out? Contagious ideas stand out because they produce a...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David Penn

Company: Conquest

September 15, 2010

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Sean Conry, Karen Benezra, Samantha Singh

Companies: Nielsen, Forsta

September 15, 2010

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Michael Feehan, Penny Mesure, Orla McGouran

Company: Philips International

September 15, 2010

Cultural differences: Draw or barrier?

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types,...

Catalogue: Online Research 2009: Online Panels & Beyond

Author: Manila Austin

Company: Communispace Corporation

October 29, 2009

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer

Company: Kantar

October 29, 2009

Building citizen dialogue

This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engagement work within the UK public sector. The...

Catalogue: Congress 2009: Leading The Way

Authors: Fiona Wood, Tom Wormald, Jane Breeze, Brian Parry

September 22, 2009

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way

Authors: Rachel Brown, Fiona Blades

Company: MESH Experience

September 22, 2009

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Tammy Jalboukh, Ambrish Chaudhry

Company: KANTAR TNS Malaysia

February 11, 2009