Abstract:
This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types, how online community members choose to frame their interactions when they do engage, and what kinds of language members use to express emotion. Implications for how companies and market researchers can optimize engagement in online communities are discussed.
Research Papers
Looking for the fire not the smoke
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David Penn
Company: Conquest
September 15, 2010
Research Papers
The digital world of children and young adolescents
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild
 
September 15, 2010
Research Papers
Cultural anchoring
Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
September 10, 2014
