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Cultural differences: Draw or barrier?

Date of publication: October 29, 2009

Catalogue: Online Research 2009: Online Panels & Beyond

Company: Communispace Corporation

Author: Manila Austin

Abstract:

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types, how online community members choose to frame their interactions when they do engage, and what kinds of language members use to express emotion. Implications for how companies and market researchers can optimize engagement in online communities are discussed.

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