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Cultural differences: Draw or barrier?

Date of publication: October 29, 2009

Catalogue: Online Research 2009: Online Panels & Beyond

Company: Communispace Corporation

Author: Manila Austin

Abstract:

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types, how online community members choose to frame their interactions when they do engage, and what kinds of language members use to express emotion. Implications for how companies and market researchers can optimize engagement in online communities are discussed.

Manila Austin

Author

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Research Papers

Looking for the fire not the smoke

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David Penn

Company: Conquest

September 15, 2010

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Citation

Penn, D. (2010a, September 15). Looking for the fire not the smoke. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/looking-for-the-fire-not-the-smoke


Research Papers

The digital world of children and young adolescents

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Barbie Clarke, Andrew Harrison, Marc Goodchild

 

September 15, 2010

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Citation

Clarke, Harrison and Goodchild (2010a, September 15). The digital world of children and young adolescents. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/the-digital-world-of-children-and-young-adolescents


Research Papers

Cultural anchoring

Catalogue: Congress 2014: What Inspires?

Authors: Neale Cotton, Julian Dunne

Company: The Lab Strategy & Planning

September 10, 2014

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Citation

Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/cultural-anchoring


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Citation

Austin, M. (2009a, October 29). Cultural differences: Draw or barrier?. ANA - ESOMAR. Retrieved August 10, 2022, from


https://ana.esomar.org/documents/cultural-anchoring