More, more, more

Date of publication: September 22, 2009

Company: MESH


This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision for integrated research programmes and demonstrates how, in a time of economic difficulties, more ingenious approaches will be developed that positively change the relationship between the client, agency and participant.

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