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Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-
Kraus, Poynter and Fleetwood (2022a, April 14). Tech-celebrating Insights. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/tech-celebrating-insights
Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/marketing-post-avocado-toast
Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved September 23, 2024, from
Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories
Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-normal-new-beauty
Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-
Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784
Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/not-storytelling-but-storyhearing-11785