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Using internet insights to tell richer, more emotive stories

Date of publication: November 18, 2021

Catalogue: Webinars 2021

Companies: Quilt.AI, Reckitt Benckiser

Authors: Angad test Chowdhry, Sumati Nagrath

Abstract:

 A case study in understanding Moments of Meaning for New Mothers in FMCG 
 
 
  • What's it about? 

Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story telling and insight generation? This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.

  • What's in it for me?

This webinar uses a live case study, supported by Sumati Nagrath (Reckitt Benckiser), to guide attendees on how to leverage internet data, and artificial intelligence, to uncover deeper, richer storytelling.

  • Who is this for?

Insights, Marketing, NPD, FMCG and Strategy Professionals

Angad test Chowdhry

Author

This is a long description of some author details.

Sumati Nagrath

Author

This is a long description of some author details.

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Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/more-more-more