Resources Library by ANA

Seeing around the corner

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Michael A. Lotti

March 1, 2005

Create wear

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.The paper explores mixing techno...

Catalogue: ESOMAR Conference on Digital Futures 2005

Authors: Emeric Mourot, Laurent Ponthou

March 1, 2005

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Claude Floch

Company: GfK

March 1, 2005

Early warning systems and firm survival

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.This is particularly true for disruptive innovations, which radically change product and industry boundaries. Indeed, disruptive...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Phillip A. Cartwright, Philippe Silberzahn, Bernard Buisson

February 27, 2005

InnoSpa

This paper is a part of a literature review for InnoSpa Research Program that is born from companies' needs and interests to understand, measure and develop organizational innovativeness.The program will produce a systemic view of organizational...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tuula Antola, Jukka Pohjola

February 27, 2005

Construction of innovation environments

There is not a single path to innovation. Instead, this complex process has styles and modes.The paper describes processes and addresses instruments that have helped the authors to build 'innovation environments', both within their own company and...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Jorge Karol, Carmen Suen Blanc

February 27, 2005

How to validate a new MR tool?

What is happening in a grocery store? What kinds of market research methods are capable of mirroring or replicating customer behaviour in this dynamic environment? Gaming computing has become an important area in computer science and can be used to...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Haagen Saether-Larsen, Ingvar Tjostheim

February 27, 2005

Taming the wild

This paper explores the role that brainstorming plays and should play in the innovation process; does it really deliver what it promises? An emerging disconcert is at the heart of this question; has 'creativity' started to lead its own life, has it...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Anneke De Jong

February 27, 2005

Speeding up innovation and squeezing more insights

Innovation research, crucial though it is to the process, takes significant amounts of time and can be a huge momentum killer, requiring four to six weeks for each round of results. When the results are less than hoped for, there is little or no time...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: John Kearon

Company: BrainJuicer

February 27, 2005