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Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955
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Citation

Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film


Research papers

Service after sale and studies of market for business

Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Archibald Maddock Crossley
June 15, 1955
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Citation

Crossley, A. M. (1955a, June 15). Service after sale and studies of market for business. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/service-after-sale-and-studies-of-market-for-business


Research papers

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: N. H. Pearson
June 15, 1955
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Citation

Pearson, N. H. (1955a, June 15). What are durable and capital goods?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/what-are-durable-and-capital-goods-