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Videos

Breaking the bubble around us

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Dave McCaughan
May 23, 2018
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Citation

McCaughan, D. (2018a, May 23). Breaking the bubble around us. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/breaking-the-bubble-around-us


Videos

Competing and winning in a world of Big Data

In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Michele Levine
May 23, 2018
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Citation

Levine, M. (2018a, May 23). Competing and winning in a world of Big Data. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/competing-and-winning-in-a-world-of-big-data


Videos

Leveraging the peer group support system

When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Lee Lee Wei, Nur Amalina Abdul Rashid
Company: Kantar
May 23, 2018
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Citation

Wei and Rashid (2018a, May 23). Leveraging the peer group support system . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/leveraging-the-peer-group-support-system-


Videos
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Citation

Boonrod, A. (2018a, May 23). Welcome to ESOMAR Asia Pacific 2018. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/welcome-to-esomar-asia-pacific-2018


Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
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Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Videos

How to win in the reputation economy by applying global insight in reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Stephen Hahn-Griffiths
May 14, 2018
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Citation

Hahn-Griffiths, S. (2018a, May 14). How to win in the reputation economy by applying global insight in reputation to LATAM. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/how-to-win-in-the-reputation-economy-by-applying-global-insight-in-reputation-to-latam


Videos
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Citation

B.V. and Ascarrunz (2018a, May 14). YES (Young ESOMAR Society) surprise . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/yes-young-esomar-society-surprise-


Videos

Redesigning a brand tracker

Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
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Citation

Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313


Videos
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Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/modeling-insights-with-espn