Resources Library by ANA

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

August 23, 2017

Making data fit

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....

Catalogue: Congress 2017: Visionary

Authors: Caroline Bates, Ali Powell

August 22, 2017

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary

Authors: Chelsea Gibbons, Emily Hsiao

August 22, 2017

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN

Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro

June 15, 2017

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN

Author: Stephanie Landers

Company: Euromonitor International

June 15, 2017

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN

Author: Michalis Michael

Company: DigitalMR Ltd

June 15, 2017

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Latin America 2017: #IN

Authors: Juan Pablo Garcia, Jorge Andrés Mendez

Company: Synapsis

June 15, 2017

Small is beautiful...and insightful too!

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN

Authors: Orlando Riebman, Juan Chasan, Pablo Cibella

Company: StatMark Group, S.A.

June 15, 2017

Social media meets Artificial Intelligence

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN

Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart

Company: KANTAR TNS Malaysia

June 15, 2017