You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing English.
ANA has found 8087 results for you, in 3416 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Meet the appfluencers

Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Mark Jefford
Company: YouGov
November 9, 2017
×

Citation

Jefford, M. (2017a, November 09). Meet the appfluencers. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/meet-the-appfluencers


Research papers

The alchemy of customer segmentation

Segmentation is a daunting task for the researchers regardless of the category. in Saas 'Freemium' business, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort....

Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
November 9, 2017
×

Citation

Sabde, A. (2017a, November 09). The alchemy of customer segmentation. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation-9150


Research papers

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more!eBay identified a need...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Mark Loder
November 8, 2017
×

Citation

Sleep and Loder (2017a, November 08). Seller centric. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/seller-centric-9145


Research papers

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
November 8, 2017
×

Citation

Davidson and Hall (2017a, November 08). Digital forensics. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/digital-forensics-9144


Research papers

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Marcello Sasso
November 8, 2017
×

Citation

Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146


Research papers

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level. BFS, well- established company offering processed...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Emmanuelle Cousy
November 7, 2017
×

Citation

Carré and Cousy (2017a, November 07). Vegetables that rock. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/vegetables-that-rock


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
×

Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research papers
×

Citation

Ávila, Teixeira, Pelote and Romão (2017a, November 07). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers


Research papers

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
November 7, 2017
×

Citation

Moura, M. (2017a, November 07). Big Data big impact!. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/big-data-big-impact-