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Seller centric

Date of publication: November 8, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Deborah Sleep, Mark Loder

Abstract:

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more! eBay identified a need to improve the way they manage C2C sellers and develop a seller lifecycle management (SLM) programme to help achieve this. The SLM programme's overall aim is to deliver a globally aligned and actionable segmentation, which can deliver an optimised customer journey from on-boarding through to being a high volume seller.

Deborah Sleep

Author

This is a long description of some author details.

Mark Loder

Author

This is a long description of some author details.

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https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577