Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more! eBay identified a need to improve the way they manage C2C sellers and develop a seller lifecycle management (SLM) programme to help achieve this. The SLM programme's overall aim is to deliver a globally aligned and actionable segmentation, which can deliver an optimised customer journey from on-boarding through to being a high volume seller.
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