Back

Seller centric

Date of publication: November 8, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Deborah Sleep, Mark Loder

Abstract:

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development. This case study from eBay and Engage Research does that- and more! eBay identified a need to improve the way they manage C2C sellers and develop a seller lifecycle management (SLM) programme to help achieve this. The SLM programme's overall aim is to deliver a globally aligned and actionable segmentation, which can deliver an optimised customer journey from on-boarding through to being a high volume seller.

Deborah Sleep

Author

This is a long description of some author details.

Mark Loder

Author

This is a long description of some author details.

This could also be of interest:

Videos

Seller centric

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Deborah Sleep, Rhea Fox

 

January 15, 2017

×

Citation

Sleep and Fox (2017a, January 15). Seller centric. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/seller-centric


Research Papers

Site-centric measurement

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Joan Fitzgerald

Company: Nielsen

June 12, 2002

×

Citation

Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/site-centric-measurement-


Research Papers

Insights2020: Driving customer centric growth

Catalogue: Congress 2015: Revelations

Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout

Company: KANTAR TNS Malaysia

October 1, 2015

×

Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Sleep and Loder (2017a, November 08). Seller centric. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577