Abstract:

Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most significant factors driving adoption of successful mobile apps in the US, and identify the apps with the highest propensity to take off in 2018. We belive that the apps with the greatest likelihood to "fly" in 2018 are Moviepass, Wish, and NewsRepublic. This paper outlines the research methods, rationale and insights that led to this conclusion.