Resources Library by ANA

Leveraging predictably irrational decisions

Last-minute travel is a market defined by low prices and discounts. At first glance, it may seem utterly ludicrous to offer anonline function that tells your own customers if a competitor is offering the same product at a cheaper price. Although...

Catalogue: Congress 2013: Think Big

Authors: Florian Bauer, Rüdiger Peters

June 15, 2013

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Ray Poynter

June 15, 2013

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big

Authors: Orlando Wood, Koen De Vos

June 15, 2013

Error and innovation

Introduction to programme and opening keynote speaker.

Catalogue: Congress 2013: Think Big

Author: Tim Harford

June 15, 2013

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big

Authors: Christian Kugel, Cortney Henseler

June 15, 2013

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Luzia Celeste Rodrigues

June 15, 2013

Beyond dollars and dirhams

Naata – The Bond"‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013. While these statements, along with his YouTube links splashed all...

Catalogue: Congress 2013: Think Big

Author: Nandita Mary Thomas

Company: Kadence International

June 15, 2013

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big

Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff

June 15, 2013

Fidorka re-launch in the Czech Republic

Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest positioning was cannibalizing KF making it less relevant...

Catalogue: Congress 2013: Think Big

Authors: Jiri Michal, Jaroslav Cir

June 15, 2013