Feel nothing, do nothing

Date of publication: June 15, 2013


We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and challenged our knowledge about consumers online – how they feel and how they buy, and helped MasterCard to develop the positioning for their on-line payment services.

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