Resources Library by ANA

Reducing child mortality

Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.

Catalogue: Congress 2018

Author: Sema Sgaier

September 23, 2018

Country branding

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Catalogue: Congress 2018

Authors: Laura Catalina Gómez, Pedro Fernández

September 23, 2018

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Karan Kumar, Surabhi Talwar Sekhar

May 23, 2018

King Bhumibol

Speech from Kreaovan and Kati Limapichat, InfoSearch Thailand.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Kati Limapichat, Kreaovan Limapichat

Company: InfoSearch Limited

May 13, 2018

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Nash Siamwalla

May 13, 2018

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Avik Halder, Elizabeth May, Harvir S. Bansal

December 4, 2017

Build, measure, learn

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll...

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

November 27, 2017

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Thinh Phan Quang

Company: TITA Research

June 15, 2016

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Iwan Murty, Godo Tjahjono

Company: Ipsos MRBI

June 15, 2016