Resources Library by ANA

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Bryan E. Atkin, Tore Moritz Larsen

May 1, 1981

Sampling businessmen

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large"...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Erhard Meier

May 1, 1981

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi

Company: Demoskopea

May 1, 1981

Tracking the elusive innovator

This study created and implemented a new method for locating and profiling innovative consumers. The innovators were identified as such by virtue of ownership of products warranted or given status as innovations by the consumer sample researched....

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Emma Auer

May 1, 1981

From little ACORNS...

The objective of this paper is to describe the use of a new UK system of area classification, to assist in resolving problems of sample representativeness, sub-sample matching and minority sampling. Other applications of the system, as a descriptive...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Simon J. Orton

May 1, 1981

The role of prior data in the sampling of minority populations or parameters

The paper begins, by discussing the problems that can arise in the design of samples for multi-purpose industrial and consumer surveys. A model of the data collection in such surveys is given in the format of a data hierarchy. This discussion is then...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Stephen Kelly

May 1, 1981

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services . Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Nesta Morris, Pat van der Reis

September 1, 1980

Cognitive styles

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain

September 1, 1980

Advertising expenditure- advertising effect

The paper describes practical experience with a method for monitoring advertising effectiveness (Werbemonitor). The principle of this method lies in the continuous collection of specific advertising effectiveness measures from consumers at frequent...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Arthur Juchems

September 1, 1980