Resources Library by ANA

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Company: Netquest

September 23, 2018

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Colleen Ryan

Company: TRA

November 18, 2015

Writing Wikipedia

Wikipedia, the biggest (online) encyclopedia the world has ever seen, has an enormous impact on how information and knowledge is being codified, presented, and consumed today. Thus, it is essential to observe the social actors behind the project....

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Author: Jörn Schulz

November 6, 2012

Connecting with people in a fragmenting world

This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients...

Catalogue: Asia Pacific 2007

Author: Murray Campbell

Company: KANTAR TNS Malaysia

March 12, 2007

An ethnographic approach to consumer receptivity

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns.A decisive aspect of this problem is the question of receptivity....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Sigrid Schmid, René Kaufmann

June 4, 2006

Building an Islamic brand

This paper explores the creation of a brand for Muslim audiences in the United Kingdom and globally. It illustrates some of the unique and unusual challenges that this task creates by using two case studies: Islamic Bank of Britain and Mecca Cola.The...

Catalogue: Global Diversity 2006

Authors: Alun Williams, Anjul Sharma

Company: Ipsos MRBI

May 8, 2006

Rediscovering Latin American households

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multinational company known for its interest in market...

Catalogue: Latin America 2003

Authors: Paola Ruchmann, Alfredo Torres

Company: Apoyo

May 4, 2003

Understanding from within

Many consumer and marketing research techniques have been adopted from other disciplines ranging from statistics to demography, from social sciences to studies in communication theories and economics. Yet a holistic approach, like ethnography, has...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Debi Prokash Basu, Dipesh Chakrabarty

September 1, 1996