A game changer in the understanding of toy consumer

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Joaquim Bretcha

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María Payá

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Raul Gordo

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Marc Smaluhn

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Research Papers

Research Papers

Research Papers

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