Abstract:
Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.
Research Papers
A game changer in the understanding of toy consumer
Catalogue: Congress 2018
Authors: Joaquim Bretcha, MarÃa Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
Research Papers
Generate insights on how to communicate a brand new product benefit in a consumer intuitive way
Catalogue: Global Qualitative 2017: Back to the future
Authors: Dogus Sipahioglu, Daniela Chiaravalle
 
November 22, 2017
Research Papers
Transformation through immersion
Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
 
September 23, 2018
