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A game changer in the understanding of toy consumer

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Joaquim Bretcha

Author

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María Payá

Author

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Raul Gordo

Author

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Marc Smaluhn

Author

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Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved July 31, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-