Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Dogus Sipahioglu, Daniela Chiaravalle
November 22, 2017
- This could also be of interest