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A game changer in the understanding of toy consumer

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Netquest

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

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