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A game changer in the understanding of toy consumer

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Netquest

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Joaquim Bretcha

Author

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María Payá

Author

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Raul Gordo

Author

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Marc Smaluhn

Author

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Research Papers

A game changer in the understanding of toy consumer

Catalogue: Congress 2018

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Company: Netquest

September 23, 2018

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Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


Research Papers

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Catalogue: Global Qualitative 2017: Back to the future

Authors: Dogus Sipahioglu, Daniela Chiaravalle

 

November 22, 2017

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Citation

Sipahioglu and Chiaravalle (2017a, November 22). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/generate-insights-on-how-to-communicate-a-brand-new-product-benefit-in-a-consumer-intuitive-way


Research Papers

Transformation through immersion

Catalogue: Congress 2018

Authors: Nick Leon, Mark Manning

 

September 23, 2018

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Citation

Leon and Manning (2018a, September 23). Transformation through immersion . ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/transformation-through-immersion--9419


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Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/transformation-through-immersion--9419