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Connecting with people in a fragmenting world

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007

Company:

Author: Murray Campbell

Abstract:

This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients understand the broader context of people's lives. Three case studies provide examples of the value of ethnographic people-based research.

Murray Campbell

Author

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Connecting with consumers

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

June 4, 2006

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Citation

Wable and Moulee (2006a, June 04). Connecting with consumers. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/connecting-with-consumers


Videos

Connecting with consumers: A new way of plugging in

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

 

June 15, 2016

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Citation

Lavoie, N. (2016a, June 15). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in


Case Studies

Connecting with consumers: A new way of plugging in

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

 

September 22, 2016

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Citation

Lavoie, N. (2016a, September 22). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in-10771


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Citation

Campbell, M. (2007a, March 12). Connecting with people in a fragmenting world. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in-10771