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Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-the-medium-affects-the-message
Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-c-nielsen-sr-
B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved September 24, 2024, from
B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies
Gröndal, T. (1989a, September 01). Causes of advertising expenditure variations in Sweden 1975-1987. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/causes-of-advertising-expenditure-variations-in-sweden-1975-1987
Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-single-source-approach-in-media-research
de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner
Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved September 24, 2024, from
Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved September 24, 2024, from