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Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s


Research papers

Leisure futures

The purpose of this paper is to provide an overview of key influences on the leisure sector in the 1990s. Taking a picture of current leisure patterns as a starting point, the presentation will go on to focus on the key economic and social changes...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Gerard O'Neill, Fiona Stewart
June 15, 1991
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Citation

O'Neill and Stewart (1991a, June 15). Leisure futures. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/leisure-futures


Research papers

Changes with the over 50's lead to changes in society and economy in the next three decades

In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Wolfgang Hesse
June 15, 1991
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Citation

Hesse , W. (1991a, June 15). Changes with the over 50's lead to changes in society and economy in the next three decades. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/changes-with-the-over-50-s-lead-to-changes-in-society-and-economy-in-the-next-three-decades


Research papers

Search for the real market and real development: The treatment days analysis

1993 and beyond there will be an ongoing harmonisation process of prices, presentations, patent terms, etc. in the pharmaceutical market of the EC. Individual industry and government actions and re-actions in addition will change the market...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Horst Gunter Schneider
June 15, 1991
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Citation

Schneider, H. G. (1991a, June 15). Search for the real market and real development: The treatment days analysis. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/search-for-the-real-market-and-real-development-the-treatment-days-analysis


Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990
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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research


Research papers

European reading of TV audiences

Data on TV audiences are required by TV stations, advertisers, and the public. The advent of trans-frontier multi-country TV stations in the past few years had illustrated this on a European basis. The answer to this need was PETAR (Pan-European...

Catalogue: ESOMAR Congress 1989
Author: Thomas Neumann
Company: Procter & Gamble
September 1, 1989
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Citation

Neumann, T. (1989a, September 01). European reading of TV audiences. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/european-reading-of-tv-audiences


Research papers

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
September 1, 1989
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Citation

Alman, K. J. (1989a, September 01). Users' working party report on 1989 activities. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/users-working-party-report-on-1989-activities


Research papers

The third generation of qualitative research

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research