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Users' working party report on 1989 activities

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Kenneth J. Alman

Abstract:

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth before going into the "Current Status" and recommendations for the "Future" as developed by this years Users' Working Party.

Kenneth J. Alman

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Alman, K. J. (1989a, September 01). Users' working party report on 1989 activities. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/users-working-party-report-on-1989-activities