Resources Library by ANA

Getting research noticed at the corporate top table

This paper provides a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal.Initiated to better recognize and manage research as a corporate 'asset'...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Ioannis (John) Dimopoulos, Daryl Maloney McCall, Jonathan Rabson

September 19, 2004

Blind vision (2004 remix)

Blancmange ... this pop band's 1983 single inspired the title, highlighting the authors' belief that research to be very important - especially in illuminating and aiding better decisions.This 2004 version mixes together two potentially contrasting...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Myles Runham, Darren Noyce

September 19, 2004

Is it the nation that speaks or are we listening to geeks?

Internet research affords the possibility of conducting real-time research at lower costs. This can be used to develop insights and test hypotheses.Whilst technically this may be true, we need to understand if the online population can represent the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: David Walker, Dale Smith, Chris Stevens

September 19, 2004

Efficiently measuring opinions in the capital market

The paper describes briefly how respondent different scale usage may affect the analysis of results derived from discrete scales such as those commonly used in marketing research.Those effects are essentially due to yea / nay / middle-of-the road...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Luiz Fernando Lopes Filho, Elaine Restier, Luiz Sá Lucas, Eduardo Werneck

September 19, 2004

Market research? Come on, this is serious!

Market researchers wish to bridge the current gap between market research and its use for business decisions.This paper argues that such a gap exists primarily due to the difference between the findings of market research that are focussed on the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Omar Mahmoud

September 19, 2004

Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004

Author: ESOMAR B.V.

September 1, 2004

Give them what they want

Over the past year, MORI Social Research Institute has been working closely with the Neighbourhood Renewal Unit (part of the Office of the Deputy Prime Minister) and the Office of National Statistics to help develop a better understanding of the...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Jaime Rose, Margaret Callaghan

Company: Ipsos MRBI

May 9, 2004

Helping the clients succeed in China's B2B market

China is not only a huge fast-moving consumer goods market, but an industrial product market with enormous development potential as well. With the aim to better understand the B2B market situation in China and formulate proper marketing strategy,...

Catalogue: Asia Pacific 2004

Authors: Fred Bai, Guo Ping

March 28, 2004

Understanding China: An automotive bamboo shoot

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.Business in China, in many cases, means challenge because it is such a different story from others: big, diversified, fast growing and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Author: Sheng Tian

Company: KANTAR TNS Malaysia

March 1, 2004