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Research papers

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 13, 2005

Research papers

Beyond the research repository

This paper draws on the authors' experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.It outlines the problems...

Catalogue: Asia Pacific 2005
Authors: Chris Forbes, Daryl Maloney McCall
March 13, 2005

Research papers

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005
Author: Kazuo Kobayashi
March 13, 2005

Research papers

Seeing around the corner

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Michael A. Lotti
March 1, 2005

Research papers

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005

Research papers

Early warning systems and firm survival

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.This is particularly true for disruptive innovations, which radically change product and industry boundaries. Indeed, disruptive...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Phillip A. Cartwright, Philippe Silberzahn, Bernard Buisson
February 27, 2005

Research papers

Slow research

This paper describes how the concept of 'slow' could be applied to market research. The author coined the concept of 'Slow Research' at the 2004 Technovate seminar.The idea was to describe a way in which both suppliers and buyers in the market...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: Jörgen Johansson
February 27, 2005

Research papers

A market research training simulation

Market research training must form a part of marketers' educational programmes if we want them to employ and value it when they gain the reins of power as their careers progress. But how to do so in a manner that both excites and motivates them, when...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Jos Vervoort, Michael M. Roe
February 27, 2005

Research papers

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Ignacio Macías
Company: GfK
February 1, 2005